“Since 2014, Enactus Motilal Nehru College has been working on the sole objective of making the lives of stray dogs better, who live in the most deplorable conditions in India. The Indian dogs, whom people often call as stray, jungli and bad breed dogs, are looked down upon and hated. They are considered inferior to the foreign breed dogs. To kill this myth and to give them a better life with good health, respect and honour, we initiated Project Parivartan, to bring about a parivartan (change) in the lives of the strays.
We have also tried to bring a change in the lives of a community of underprivileged women living in Sanjay Gandhi Camp, Chanakyapuri; through our BeDesi product line, containing handmade collars, leashes and sweaters. A part of the revenue generated from sales goes to these women who manufacture our products and a part goes to the animal welfare NGOs with whom we collaborate to conduct sterilisation and vaccination drives of stray dogs.”
The beneficiaries of Project Parivartan, the ladies from different NGOs in Chanakyapuri, are first trained to prepare our products. Secondly, the raw material is procured from the market and then stitching of the products is initiated with the help of these ladies and a tailor appointed by us. Further, we move onto the sales and promotion of our products to generate revenue. The revenue generated is divided into three proportions – the first 40% is for the manufacturers, the next 40% is kept for the betterment of Project Parivartan and the remaining 20% is donated to the animal welfare organizations to conduct sterilization and vaccination drives.
Where: PAN India
Became a source of income for 6 families
Lives Directly Impacted
3 women of Sanjay Gandhi Camp, 2 women of Streebal NGO and 1 tailor uncle.
No impact ( As project DESI comes in role here)
Lives Indirectly Impacted